Transform your living room into the Louvre. Art and Technology meet to leap into a new innovation with Samsung's Neo QLED technology.

Designed to blend in seamlessly like a real picture frame - with a Wireless One Connect Box to tidy up the look down to the very last wire.
Immerse yourself in superb artful picture quality with Neo QLED Mini LED technology, certified with Pantone Artfulcolor validation. Real Quantum Dot technology bring every image to life on your screen with brilliant colour, incredible depth and ultra-precise contrast.

A pinnacle of neatness - removing the very last cable with Wireless OC box. Place it anywhere you want and and transmit content wirelessly to your TV.

TV when it's on, Art when it's off. Display curated artwork with Art Mode containing 370+ free curated pieces of art each year.

Enjoy what's on, not the reflections with Matte Display - an unmatched experience of experiencing art.