Vacuum (on low without a brush or a beater bar) weekly. Do not over vacuum as it may damage the fibers and cause more shedding.
Every 2-3 years, seek professional dry cleaner to clean and maintain your rug's quality and durability.
Do not expose rugs to long period of direct sunlight.
Use an underlay to prevent rug from slipping.
Reversible rugs should be turned over once in a while.