Shedding of new wool rug is normal. It will shed the most when brand new and then shed less after a few months. This is because, at the end of the rug-making process, the yarns are cut to desired pile height. Cutting the pile can leave pieces of wool fiber in the rug.
Note: Product may vary slightly from images due to the use of natural materials (e.g. wood, marble and leather grains), or due to photoshoot lighting conditions and screen settings.